SEVEN KEYS

TO A SOUND INVESTMENT

Whether you're an experienced pianist or a novice, walking into a piano store and making a decision to purchase without the proper information can be intimidating. Most stores have dozens of instruments for you to choose from. With the proliferation of "look-alike" models, it is often hard to tell one from the other- much less decide which is best.

Fortunately, it is not as hard as it looks. Whether you're buying for your child or for yourself; whether your budget is modest or unlimited, the process is the same: Look. Listen. Compare.

To help you, we've outlined the seven key points you should consider.

Tone  For most people, Tone is by far the most important attribute of a piano. The only way to judge is to listen. Play, or have the salesperson play, the same short piece on every instrument you consider.

Touch  An unresponsive keyboard will frustrate beginners and accomplished pianists alike. Of all the instruments you try, you will find that Yamaha pianos are the most responsive to your touch. The painstaking design and precision engineering assure that the keys travel smoothly and quickly, allowing the full range of expression.

Tuning Stability  Talk to any piano technician. Ask about the tuning stability of the various brands you're considering. You will find that Yamaha pianos are exceptional; they are a reflection of the quality materials and craftsmanship that go into every step of manufacturing.

Beauty  A piano is either a grand or an upright. The choice is a matter of space, taste, and budget.

In your home, a piano becomes a beautiful piece of furniture. Look at the luster and finish of the cabinet. Does it invite touch? Is it smooth? Is the finish durable? Yamaha manufactures over 90 models and finishes, so you can choose an instrument that will remain as pleasing to your eye as to your ear.

Value  In the final analysis, is a given piano a good investment? Keep in mind that a good piano will last a lifetime. Value depends on how carefully you choose and care for your piano. You will find that no piano surpasses a Yamaha. Ask around. You will find that Yamaha has a reputation for quality and durability. Yamaha is one of the most respected names in professional music.

Image  Ask your dealer how well the manufacturer is established and if they have a reputation for quality, integrity, and commitment to excellence. What are the attitudes of music instructors, piano technicians and professional musicians toward the piano and the manufacturer? You will discover that the Yamaha image exceeds your expectations.

Life  You are about to invest in one of the most prestigious and enriching musical instruments. You should be assured that your investment will enjoy a substantial longevity. Ask about the dealer's service department and the exclusive Yamaha ServiceBond Assurance Program.